Shopper Insights for CPG and Retail

With a significant portion of retail spending still taking place in physical stores, retailers and CPG companies need robust consumer insights that enable data-driven decisions at the local level to create optimal in-store experiences and drive category growth.

Shopper Insights from Equifax provides demographic and economic profiles of consumers living within a defined radius of a retail store or geographic market. In addition to store demographic data such as store ID number, type, address, and lat/long, the solution includes the following attributes and measures:

Estimated total household income — goes beyond standard income ranges and includes income from wages, investments, businesses, and retirement funds, up to $2M
Affluence — capacity to spend, save or invest relative to credit utilization
Spending power — discretionary funds available to spend, save, or invest, after accounting for fixed expenses of life
Financial durability — ability to meet current and future financial obligations, even when under financial stress
Aggregated credit — measures of aggregated credit capacity, needs and usage

These economic measures are incorporated into our advanced household-segmentation system along with key demographic, behavioral and lifestyle attributes, offering visibility into not only consumer affinities and preferences, but financial capacity and resilience.

Built on the powerful technology of Snowflake and Sigma, customers can use our native app to easily filter by geography, select store radius, rank order by attribute, and more. View summary insights, top cohorts by region or store level, distribution by attribute, and averages for a deeper understanding of the markets surrounding specific stores. Available in data table format as well.

Example Fields Included:
- Store name, number, address, lat/long
- Estimated total income - average and median
- Estimated spending power - average and median
- Financial durability - average and median
- Affluence - average and median
- Top, secondary and tertiary cohort (in defined criteria)
- Household counts
- Percent married and percent with kids
- Percentage of home ownership
- Age range