Main reasons for following influencers in Japan 2021

Almost 55 percent of the respondents to a survey conducted in Japan in 2021 stated that they followed an influencer because that person's post were interesting. While this was the most commonly stated reason for following influencers, almost half of the respondents mentioned a person's way of thinking or character.

在2021年于日本进行的一项调查中，近55%的受访者表示，他们关注某位意见领袖是因为该人士的发布内容引人入胜。尽管这是关注意见领袖最常提及的原因，但仍有近一半的受访者提到了个人思维方式或性格特质。