Ethiopia (2015): FoQus Exploring behavioral determinants to use water treatment products among mothers and caregivers of under five children.

With a goal of reducing diarrheal disease-related morbidity and mortality in Ethiopia, PSI Ethiopia offers a holistic intervention addressing water safety, hygiene and sanitation as three separate, but linked behaviors. PSI/Ethiopia launched two complementary water purification products namely WaterGuard and PUR which are currently being socially marketed in Ethiopia as WuhaAgar and PUR respectively. Regardless of the cost effective and highly reliable water treatment products supply in different regions of the country where access to safe water is very limited, the uptake from the community members did not parallel the expectation. This FoQus study is designed to set out evidence based information on opportunities, abilities, and motivations that drive mothers and caregivers to treat or not to treat drinking water correctly and consistently with PUR.