Leading trends in desserts on restaurant menus in the U.S. in 2018

In the United States, 64 percent of professional chefs surveyed predicted that doughnuts with non-traditional filling would be a “hot trend” for restaurant menus in 2018. U.S. consumers love doughnuts Doughnuts are a very popular dessert item in the United States. Over the past nine years, the market size of doughnut stores in the United States has been steadily growing. While in 2010 the market size amounted to approximately 11 billion U.S. dollars, this figure had risen to almost 16 billion U.S. dollars in 2019. It has been found that over 200 million U.S. consumers ate doughnuts in 2019. That being said, around 120 million consumers stated they do not eat doughnuts at all. What is the most popular doughnut brand? When asked which brand of doughnuts they ate most often, nearly 67 percent of U.S. consumers surveyed stated they bought them from Dunkin’ Donuts in 2019. The Massachusetts-based quick service restaurant chain operates more than nine thousand establishments in the United States alone and has over three thousand units in international locations.

在美国，据调查，64%的专业厨师预测，2018年非传统馅料的甜甜圈将成为餐厅菜单上的热门趋势。美国消费者钟爱甜甜圈，作为美国非常受欢迎的甜点，过去九年中，美国甜甜圈店的市场规模持续增长。2010年市场规模约为110亿美元，到2019年这一数字已上升至近160亿美元。研究发现，2019年超过2亿的美国消费者食用了甜甜圈。尽管如此，约有1.2亿消费者表示他们从不食用甜甜圈。那么最受欢迎的甜甜圈品牌是哪一个呢？当被问及他们最常食用的甜甜圈品牌时，近67%的美国受访消费者表示，他们在2019年购买的是Dunkin’ Donuts的甜甜圈。这家总部位于马萨诸塞州的快餐连锁品牌仅在美国就拥有超过九千家门店，并在国际市场上拥有超过三千家分店。