Share of online shoppers in Switzerland in 2014 and 2023, by age

In 2023, around 82 percent of 25 to 34-year-olds shopped online in Switzerland. By comparison, only 45 percent of 65 to 74-year-olds made e-commerce purchases. Since 2014, the number of older people who shop online has increased.

在2023年，瑞士25至34岁年龄段的消费者中有约82%选择了在线购物。相较之下，65至74岁年龄段的消费者中仅有45%进行了电子商务交易。自2014年起，选择在线购物的老年人数量逐年上升。