Sports media management

It’s no secret that sport, must go together with the media in order to develop. There are a lot of TV and radio channels, web sites and the press which are devoted to physical activity. As it is known, publicizing sport events increases sponsor’s interest in financing. Media in sport are also the basis of the relations with fans, so sport organizations delegate by themselves among their structure some individuals to collect and publish materials about their subject. I wrote intentionally about sport organizations, because not only sport clubs fight for their promotion, but also sports associations or companies which are recognized with them. In this article, emphasis is placed on these relationships, how sports organizations manage the media. This problem is interesting because the main domain of sports organizations is the promotion of sport disciplines and media are used by them (both internal and external ) as a tool to achieve this objective.