Popular functionalities of loyalty programs offered worldwide 2022
收藏www.statista.com2024-03-21 更新2025-01-16 收录
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https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/
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In an survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to half of all respondents were using a cash back redeemable at brand type of loyalty program. At the same time, some 32 percent of businesses were using exclusive membership perks as part of their loyalty program strategy.
在2022年1月对全球忠诚度计划决策者进行的一项调查中，发现接近一半的受访者正在使用可兑换为品牌类型忠诚度计划的现金返还。与此同时，大约32%的企业将独家会员特权作为其忠诚度计划策略的一部分。
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