Influence of priming known and unknown human faces on decision making time and product selection by consumers

The data showcases the results that highlights the influence of priming known and unknown human faces on consumers decision making time and product selection trends. Subliminal and supraliminal modes of priming were used for the study. Under subliminal mode the priming stimulus were shown for the duration of 17 ms and under supraliminal mode the priming stimulus was shown for the duration of 60 ms. 3 major categories of products (1. Male oriented product e.g. shaving foam, female oriented product e.g. lipstick & Neutral products e.g bottle of water) was primed along with the facial cues, with the rational that known face will illicit an emotional valence for the primed object and increase the preference of the product in the eyes of the consumer, thus influencing his or her decision-making time and product selection trend in favour to that product.