THE STRATEGIC IMPORTANCE OF BLENDED LEARNING IN HIGHER EDUCATION: ENHANCING PEDAGOGICAL EFFICIENCY AND STUDENT ENGAGEMENT

This article examines the strategic significance of the "Blended Learning" model in contemporary higher education. By integrating traditional face-to-face instruction with digital methodologies, this approach addresses the evolving needs of 21st-century learners. The study analyzes the impact of blended environments on student engagement, learner autonomy, and the recalibration of teacher preparation workloads. Furthermore, it highlights the importance of robust instructional design and the role of technological tools in fostering a student-centered pedagogical framework. The findings suggest that blended learning is a sustainable evolution that enhances both institutional efficiency and educational quality.