SAMPLE OAN Global Gaming Audience Data | Gamer Behavioral data for Programmatic Campaigns | 500 ...

OAN helps you reach gamers across the world. Our gaming audience data offers categorized audience segments into gamer behavior and gaming trends. This powerful dataset provides a deep understanding of the gaming industry by delivering unique categories such as: demography, interest, hardware, spenders, genres and titles, e-sports fans and players.

By understanding this data, businesses can make data-driven decisions to optimize their marketing strategies, game development, and monetization efforts.

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through the last 30 days. There are also gamer audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Furthermore, we offer segments for:
- Virtual Reality
- Interest in Gaming Subscriptions
- Payments
- Micropayments
- Devices and Platforms.

We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Themes (e.g. Historical), which are definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Gaming audience data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. You can choose which target groups you want to reach. Contact us to check all the possibilities: [e-mail]

How you can use our data?

There are two main areas where you can use our data:
- Marketers - targeting online campaigns
With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles.
- Ad tech companies
Enriching 1st party data or using our raw data by your own data science team.

搜集汇总

背景与挑战

背景概述

该数据集提供全球游戏玩家行为分析数据，涵盖人口统计、硬件偏好、消费习惯等30天内用户活动标签，支持程序化广告精准投放和游戏行业市场策略优化。数据符合IAB标准，包含移动游戏、电子竞技等细分领域分类。