eCommerce Benchmark KPIs: Smoking Supplies in the Netherlands

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 61.1%, and a conversion rate of 5%, the eCommerce Benchmark KPIs for Smoking Supplies in the Netherlands also consist of an AOV of US$72.6, a discount rate of 9.2%, and a return rate of 1.4%.

于2023年，荷兰电子烟产品电商行业的基准关键绩效指标（KPIs）中，除12.8%的加入购物车率、61.1%的购物车放弃率以及5%的转化率之外，还包括平均订单价值（AOV）为72.6美元、9.2%的折扣率和1.4%的退货率。