Yahoo Personals Dating Preferences Study - Los Angeles, New York, Chicago, Atlanta, 2004-2005

The Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005.
Data were collected on subjects' height, body type, smoking and drinking habits, whether subjects had children, religious service attendance, languages spoken, and miles subjects were willing to travel for a date. Data were also collected on subjects' preferences for dates, including preferred physical appearance, lifestyle behaviors, living situation, employment status, occupation, children, religious service attendance, and languages spoken. Demographic information collected includes subjects' sex, age, ethnicity, marital status, education, political affiliation, and religious affiliation.