The Pontifical Bolivarian University and 2030 Agenda: Scientific production, access modalities, and social media impact.

The 2030 Agenda and SDGs promote global resilience. Universities play a crucial role in their implementation through research and education. Recent studies analyze SDG-related scientific production, but evaluating the accessibility and social impacts of these results remains lacking. The article aims to analyze the intersection between SDGs, open access, and social impact of science, based on an analysis of PBU academic production in Colombia. A mixed-method approach is employed, combining quantitative and qualitative elements with scientometric techniques and data mining analysis, as well as big data from the perspective of Social Sciences. PBU scientific production analysis reveals increased research activity, with most publications available in open access. Thematic focuses such as health, sustainable development, and energy are highlighted. Thematic diversity reflects a multidisciplinary approach, but there is low production in key areas of sustainable development. Social media attention highlights topics like health, equality, and energy. Open access shows a strong correlation with online attention, emphasizing its importance in amplifying research impact. Although closed research also receives online attention, especially from academics. Greater focus is needed on inclusive publishing strategies and social media dissemination to address global challenges.