Programmatic advertising invalid traffic rate worldwide 2024, by country

Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024

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Invalid traffic share of industry traffic worldwide 2022, by platform

Among the presented industries, insurance had the highest share of invalid traffic worldwide, at nearly 21.55 percent.It were followed by retail, with 19.02 percent.

www.statista.com2024-01-19 更新30

Invalid traffic share of total traffic worldwide 2022, by platform

Among the presented platforms, LinkedIn and Google Video Partners had the highest share of invalid traffic, at nearly 25 percent.They were closely followed by X (formerly Twitter), with 23.6 percent.

www.statista.com2024-01-19 更新50

Programmatic advertising invalid traffic rate worldwide 2024, by platform