eCommerce Benchmark KPIs: Grocery in New Zealand

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 53.9%, and a conversion rate of 6.3%, the eCommerce Benchmark KPIs for Grocery in New Zealand also consist of an AOV of US$79.4, a discount rate of 11.3%, and a return rate of 5.8%.

在2023年，新西兰的杂货电商基准关键绩效指标（KPIs）除了13.7%的加入购物车率、53.9%的购物车放弃率和6.3%的转化率外，还包括平均订单价值（AOV）为79.4美元、折扣率为11.3%以及退货率为5.8%。