Main reason to unfollow influencers according social media users in the U.S. 2021

According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, almost 29 percent of respondents reported unfollowing social media influencers or public figures because they grew bored of their content. The shifting of personal interests played a role in users' decisions to unfollow, with 24.5 percent of respondents reporting this as one of their main reason. The lack of trust in the content produced was also among the most reported reasons for social media users to unfollow influencers and public figures.

根据一项针对16至34岁美国社交媒体用户的调查，截至2021年4月，近29%的受访者表示因对内容感到厌倦而取消关注社交媒体影响者或公众人物。个人兴趣的转变在用户取消关注的决定中起到了作用，其中24.5%的受访者将此作为其主要原因之一。对产生内容缺乏信任也是社交媒体用户取消关注影响者和公众人物的最常见原因之一。