Anonymized Interview Dataset: Beyond Transparency: How Meaningful Human Oversight Shapes Authenticity and Trust in Generative AI-Assisted Marketing

This dataset contains interview materials supporting the qualitative study entitled “Beyond Transparency: How Meaningful Human Oversight Shapes Authenticity and Trust in Generative AI-Assisted Marketing.” The dataset consists of a semi-structured interview protocol and interview transcripts from six Generation Z participants. The interviews explore participants' perceptions of Generative AI in marketing content, with particular attention to AI disclosure and transparency, meaningful human oversight, perceived authenticity, and consumer trust. The interview data were collected using a semi-structured interview approach. The transcript preserves the substantive responses provided by the participants. This dataset is provided to support transparency and reproducibility of the qualitative research findings.