Domestic violence against women amidst the pandemic: coping strategies disseminated by digital media

ABSTRACT Objective: to know the strategies to cope with domestic violence against women disseminated by digital media at the beginning of the COVID-19 pandemic. Methods: a documentary study with a qualitative approach. The search took place from March 11 to April 30, 2020, from four sources: newspapers and online portals, social network, official government pages and third sector portals. Thematic content analysis of the findings was performed. Results: seventy-seven strategies were identified in the journalistic press, 93 in the social network, 45 in government portals and 40 in third sector organizations. From analysis, three empirical categories emerged: Strategies for communication with women; Strategies adopted by customer service; Strategies to inform the population. Final considerations: most of strategies were adaptations of existing services, centered on the reporting of violence by women