Apple: brand value 2006-2024

In 2024, Apple’s brand value amounted to approximately 1.02 trillion U.S. dollars. This represented a roughly 15 percent increase from the 880 billion dollars seen in 2023. The U.S. tech company retained its crown as the most valuable brand worldwide and is the first brand in the history of the ranking to record a brand value of over one trillion dollars. Apple’s brand loyalty and global revenueApple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror of its growing success. The company's global revenue stood at 383 billion dollars in the fiscal year 2023.Apple’s smartphone businessThe development process of Apple's smartphone started in 2004, and the first-generation iPhone was introduced in 2007. In the course of time, Apple became one of the biggest global smartphone manufacturers. In the first quarter of 2024, iPhone sales accounted for more than half of Apple's revenue. During the same quarter, Apple held 17.3 percent of the global smartphone market, ranked second behind its biggest competitor, South Korean multinational manufacturing conglomerate Samsung.

于2024年，苹果公司品牌价值高达约1.02万亿美元。相较于2023年的8800亿美元，这一增长约15%。美国科技巨头稳居全球最具价值品牌之巅，成为历史上首个品牌价值突破万亿美元的记录者。苹果以其高设计感的产品和强大的品牌忠诚度而脱颖而出。每当公司推出新产品，消费者往往不顾设备价格或他公司提供的相似产品，纷纷排起长队等候购买。苹果的年度财务报告映照出其不断增长的成功。在2023财年，公司全球营收达到3830亿美元。苹果智能手机业务自2004年开始研发智能手机，并于2007年推出了第一代iPhone。随着时间的推移，苹果已成为全球最大的智能手机制造商之一。在2024年第一季度，iPhone销售额占苹果总营收的半数以上。同期，苹果在全球智能手机市场占有率达到了17.3%，仅次于其最大竞争对手——韩国跨国制造业巨头三星。