Paper Data_Too shamed to be an entrepreneur again

Entrepreneurial journeys are challenging and can lead to failures with profound psychological implications. Among these effects, perceived shame emerges as a critical yet understudied factor influencing the decision to reengage in entrepreneurial pursuits. Despite its recognized importance, extant literature remains inconclusive on how shame impacts post-failure decisions. This study aims to add new insights by examining the nuanced relationship between perceived shame and entrepreneurial reentry intention. Drawing on the conservation of resources theory, we suggest that perceived shame adversely affects entrepreneurial reentry intention by reducing entrepreneurial identity centrality, and this effect is contingent upon the resource management principle they choose. Our mixed-method approach, encompassing two experiment studies and a survey study, validates our hypotheses and provides a robust framework to explore this dynamic. By revealing the conditions under which shame can hinder or foster entrepreneurial persistence, the study contributes to a better understanding of how psychological and social factors jointly influence entrepreneurial reentry.创业历程充满艰辛，失败往往伴随深远的心理影响。在这些心理影响中，感知羞耻感（perceived shame）作为一个关键却尚未得到充分研究的因素，会对创业者重新投身创业活动的决策产生影响。尽管其重要性已得到学界认可，但现有文献尚未就羞耻感如何影响创业失败后的决策达成共识。本研究旨在通过剖析感知羞耻感与创业再参与意愿之间的微妙关联，为该领域提供新的研究视角。本研究基于资源保存理论（conservation of resources theory）提出：感知羞耻感会通过削弱创业者的身份认同中心性，对创业再参与意愿产生负面影响，且这一效应取决于创业者所选择的资源管理原则。本研究采用混合研究方法，包含两项实验研究与一项调查研究，验证了所提出的研究假设，并为探索这一动态关系提供了稳健的分析框架。本研究揭示了羞耻感阻碍或促进创业坚持的具体情境，有助于更深入地理解心理与社会因素如何共同影响创业再参与行为。