U.S. social media activities 2019, by platform

People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.

人们根据不同的需求选择使用各式各样的社交网络平台。在2019年2月的一项调查中，Instagram在观看照片的社交媒体调查中位居首位，但在视频消费的社交网络选择方面与Snapchat旗鼓相当。此外，有47%的受访者表示他们使用Pinterest来寻找或购买产品，这一比例在其他社交平台上均无法匹敌。