OUTFIT 2

Attitude to clothing and to fashionable accessories.

Topics: general attitudes to clothing questions (scale); functions of
clothing and motives for behavior regarding clothing; attitude to
exclusive clothing (scale); significance of clothing for the
respondent; attitudes to fashion (scale); impulse purchases and general
purchase behavior with articles of clothing (scale); price comparisons;
quality consciousness; fashion consciousness; attitude to accessories
(scale); accepted and personally preferred clothing styles (scale and
pictures); importance of a well-dressed appearance for a man or a
woman; preferred materials; willingness to pay for selected articles of
clothing and accessories; most important advisers in purchase of
clothing; frequency of purchase of selected articles of clothing;
information on the average sum expended for selected articles of
clothing; purchase motivation; preferred firm as well as frequency of
purchases in department stores and mail-order firms; preferred places
of purchase; general attitude to name-brand clothing; brand awareness
with clothing (scale); knowledge of brands and possession of name-brand
products; readiness to purchase name-brand products in the textile
area; forms of sport practiced; clothing size.

For further products such as shoes, jewelery, wrist watches, dark
glasses, glasses, cigarette lighters, ball-point pens, ink pens,
leather products, travel luggage and perfumes the following was
obtained: product-specific attitudes; brand reputation und possession
of brand products as well as readiness to purchase selected brands;
goals in life and importance of areas of life (scale); social milieu;
achievement orientation; work orientation; leisure orientation; career
consciousness; hedonism; attitude to technical progress; attitude to
political commitment; attitude to spending of money (scale); media
usage.

Indices: type of clothing.