CPG - SAMPLE

SAMPLE - Alliant CPG audiences consist of households in the top 5-10% of a model predicting an interest in a particular brand or product. The model is built using Twitter data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics.

Samples/Tables Included:
-Food and Beverage
-Beauty and Cosmetics
-Retail
-Childcare Products and Brands
-Cleaning

Sample Fields Included:
- 7UP
- Baby Product Buyer - Propensity
- Febreze
- Maybelline
- Old Spice
- Oreo
- Planters Nuts
- Poland Spring
- Proactiv