NBA 2024-2025 Jersey Patch Media Value

**Linear TV media exposure performance of jersey patch sponsors of the 2024-25 NBA season including Playoffs and Finals**

Data includes in-game brand exposure being picked up via National and Regional Sports Network visible assets, dependent on what feeds are available

- Count: The frequency or number of times a logo appears during broadcast
- Duration: The time a sponsor brand logo appears on-screen during a live game broadcast
- Equivalent Commercial Value: The dollar value a brand’s exposure is worth if equated to commercial spot rate
- Vision Score (Proprietary Formula): Weight based on Duration, Size, Clutter and Clarity of exposure.  Recommended for analysis to take Equivalent Commercial Value multiplied by Vision Score % to produce a discounted brand value accounting for quality of visibility across in-game exposure

**Why Vision Insights?**

- We analyze both home and away feeds—unlike others who assume symmetry and double home feed data. Our approach delivers a more accurate measure of true brand exposure and value across game broadcasts
- Syndicating analysis across 7 pro sports league broadcasts within the North American sports landscape (US Only Broadcast Data)
- Vision technology far exceeds other solutions, delivering results faster thanks to an adaptive learning engine that removes dependency on slower human-based intervention
- Full-frame rate video analysis providing a 2,900% increase in logo/image detail compared to other competitive services (30 frames per second)
- Spot-rate based media valuation methodology based on actual ad spend to reflect fair market value of exposure and the inherent premium within sports-based programming
- Proprietary weighting formula per individual exposure enables a more accurate representation of brand value and visibility (accounts for size, duration, brand clutter and clarity)
- A quality of visibility index that allows informed decisions on logo positioning and design

原始信息汇总

好的，这是根据您提供的页面内容总结的数据集详情。

数据集概述：NBA 2024-2025 球衣补丁媒体价值

基本信息

• 数据集名称: NBA 2024-2025 Jersey Patch Media Value
• 提供方: Vision Insights
• 描述: 该数据集展示了2024-25 NBA赛季（包括季后赛和总决赛）期间，球衣补丁赞助商在线性电视（Linear TV）上的媒体曝光表现数据。

核心数据指标

数据包含通过全国性和地区性体育广播网络监测到的场内品牌曝光信息，具体指标如下：

• 曝光次数 (Count): 直播期间品牌标识出现的频率或次数。
• 曝光时长 (Duration): 直播比赛期间，赞助商品牌标识出现在屏幕上的总时长。
• 等效商业价值 (Equivalent Commercial Value): 品牌曝光若等同于商业广告位所产生的美元价值。
• 视觉评分 (Vision Score): 基于曝光时长、大小、干扰度和清晰度的专有加权公式。建议在分析时，将等效商业价值乘以视觉评分百分比，以得出考虑可见质量的折后品牌价值。

商业需求

• 资产评估 (Asset Valuation): 为NBA球衣补丁赞助资产提供基准媒体估值。
• 市场分析 (Market Analysis): 了解NBA球衣补丁赞助媒体价值的市场格局。

数据表结构

• 表名: NBA_202425_JERSEYPATCH_PRODUCT
• 描述: 包含NBA球衣补丁赞助交易的记录。每条记录代表一笔赞助交易，包含球队、赞助商和商业价值的详细信息。

其他信息

• 类别: 资产评估、市场分析、市场营销、体育
• 刷新频率: 静态数据产品
• 时间覆盖: 按年
• 交付方式: 安全共享
• 法律条款: 标准