GroundView USA

GroundView: Complete - US Demographic Estimates and Projections Data Suite for the United States and Puerto Rico is an accurate, current, and comprehensive product suite containing over 7,200 demographic and socio-economic variables, across multiple layers of geography including ZIP Codes and census block groups. Current year estimates and five-year projections were produced by a team of demographers, statisticians and geographers with extensive industry experience, using data-driven and reliable methodologies.

GroundView: Complete provides the following data components:

• Demographics – population and household characteristics bundled in themed datasets, plus additional datasets such as Consumer Spend Potential, Retail Sales Potential, and Household Wealth and Financial Assets.
• GeoEnrichment – current year estimates are transformed into relative values and provided in a set of themed datasets which correspond to the current year demographics data sets. Included with these components is the PreciselyID lookup.

GroundView datasets deliver demographic and socioeconomic information in a geographic context, for a deeper understanding of current and potential markets. Data includes information such as population by age and race, household income, and consumer spending potential. The GeoEnrichment percentage and mean/median data components are based on the current year GroundView demographic estimates. Each current year GroundView estimates dataset is transformed into relative values at the Block Group level, resulting in the set of GeoEnrichment files. An accompanying lookup table with the PreciselyID PBKEY and Block Group code enables the linkage to the derived GeoEnrichment data and thus delivers demographic information on a PreciselyID for operational efficiency at the address level.

Precisely GroundView data is used to understand, estimate, project, compare and differentiate the demographic, economic and geographic characteristics of markets – including by customized trade areas. The annually updated GroundView suite of demographic datasets provide users with a sound basis for making assessments about current and target market sizes and characteristics, and for enhancing their
customer databases with added contextual information.

This sample data set covers the San Francisco, CA area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire United States. Contact [e-mail] for more information on licensing the product.