TruFactor Point of Interest (POI) Visits Data US

This dataset includes the projected count of users at various stores/outlets across the US. The store/outlet locations are licensed by TruFactor. TruFactor derives the number of users from observed counts that have been filtered for exclusion and anonymized to ensure users cannot be re-identified. Projections are extrapolated from US Census data using our proprietary algorithm. For the avoidance of doubt, this dataset does not include user-level data. TruFactor covers almost all the major brands across Retail (Big Box, Grocery, hardware, Pharmacy, and many more), Restaurants (Quick Service, Coffee, etc), Hospitality (Hotels), Entertainment (Cinema halls, etc) and other verticals such as Fitness chains and many more. The data can be provided in a more disaggregated view based on the customer's requirement.

搜集汇总

背景与挑战

背景概述

该数据集提供了美国各类兴趣点（如零售店、餐厅、酒店等）的预测用户访问量，数据源自TruFactor许可的位置信息，并通过专有算法基于美国人口普查数据进行推算。它覆盖了多个垂直领域的主要品牌，且经过匿名化处理，不包含用户级数据，可根据需求提供更细粒度的视图。