TempODEGraphNet.zip

Research on user churn prediction has been conducted across various domains for a long time. Among these, the gaming domain is characterized by its potential for diverse types of interactions between users. Due to this characteristic, many studies on churn prediction have considered the relationships between users and have primarily applied social network analysis. Recently, the use of Graph Neural Networks (GNNs) has been actively applied. However, existing studies utilizing GNNs have limitations as they use static graphs that do not effectively capture the dynamic nature of interactions that change over time. This study addresses these limitations by proposing a dynamic graph model for predicting user churn in games based on user interactions. Data are sourced from 10,000 users of 'Blade \& Soul' by NCSOFT. The proposed model effectively captures changes in user behavior over time and predicts user churn with a focus on interactions among users. Experimental results reveal that the proposed model achieves a higher F1 score compared with conventional algorithms and static graph models. Dynamic graphs more accurately reflect changes in user behavior compared with static graphs, particularly in domains with active interactions such as massively multiplayer online role-playing games. This work highlights the significance of user churn prediction in the gaming industry and demonstrates the effectiveness of the predictive models that use dynamic graphs.

搜集汇总

背景与挑战

背景概述

该数据集用于游戏用户流失预测研究，数据来源于NCSOFT的'Blade & Soul'游戏的10,000名用户。研究提出了一种动态图神经网络模型，能有效捕捉用户交互随时间变化的动态行为，实验结果显示该模型在F1分数上优于传统算法和静态图模型，适用于在线游戏等交互活跃的领域。