Analysing the impact of Corporate Social Responsibility on Brand Equity:
收藏DataCite Commons2026-03-24 更新2026-03-29 收录
下载链接：
https://esango.cput.ac.za/articles/dataset/Analysing_the_impact_of_Corporate_Social_Responsibility_on_Brand_Equity_/31699270/1
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资源简介：
This thesis investigates the influence of CSR on brand equity, adopting NamPower and Disability Sport Namibia (DSN) as a case study. The study employed convenience sampling and interviews with the DSN to examine this relationship based on Aaker’s (1991) brand equity model. The data is the transcribed versions of the interviews conducted with the study participants. <br><br>
提供机构：
Cape Peninsula University of Technology
创建时间：
2026-03-24
