eCommerce Benchmark KPIs: Personal Care in South Africa

In 2023, next to an add-to-cart rate of 13.9%, a cart abandonment rate of 86.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Personal Care in South Africa also consist of an AOV of US$64.7, a discount rate of 10.1%, and a return rate of 4.1%.

在2023年，南非个人护理电商领域的基准关键绩效指标（KPIs）中，除13.9%的加入购物车率、86.9%的购物车放弃率和1.8%的转化率之外，还包括平均订单价值（AOV）为64.7美元、折扣率为10.1%以及退货率为4.1%。