Influences on online purchasing decisions in Indonesia 2023

According to a 2023 survey conducted in Indonesia, approximately 64.5 percent of respondents indicated their online purchasing decision was most likely influenced by social media. In comparison, around 8.7 percent of respondents made online purchases due to being influenced by a celebrity.

根据2023年在印度尼西亚进行的一项调查，大约64.5%的受访者表示，他们的在线购物决策最有可能受到社交媒体的影响。相比之下，约有8.7%的受访者因受到名人的影响而进行在线购物。