(BNU WGE) Chinese Young Women Social Appearance Anxiety and Beauty Diversity 2024

The present study divide female beauty diversity in to two dimensions: facial beauty diversity and shape beauty diversity. In line with recent research on social media engagement, social comparison and social appearance anxiety, several hypotheses were developed:
H1. Appearance-related media content engagement influences Chinese young women’s upward contrastive comparison degree, and then influences their social appearance anxiety. Upward contrastive comparison played a mediating role between media engagement and social appearance anxiety.
H2(a) : Facial beauty diversity and (b): shape beauty diversity negatively moderates the positive effects of media engagement ion upward contrastive comparison of young women.
Online survey method is adopted. Participants are organized by purpose sampling method, which the questionnaire is spread through the online female community and other channels. After reading the informed consent form, the female participants were asked to self-report completing a 19-question online questionnaire.