Vivienne Westwood brand profile in the UK 2023|品牌分析数据集|市场研究数据集

How high is the brand awareness of Vivienne Westwood in the UK?When it comes to luxury fashion users, brand awareness of Vivienne Westwood is at 74 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Vivienne Westwood in the UK?In total, 18 percent of UK luxury fashion users say they like Vivienne Westwood. However, in actuality, among the 74 percent of UK respondents who know Vivienne Westwood, 24 percent of people like the brand.What is the usage share of Vivienne Westwood in the UK?All in all, 10 percent of luxury fashion users in the UK use Vivienne Westwood. That means, of the 74 percent who know the brand, 14 percent use them.How loyal are the owners of Vivienne Westwood?Around 8 percent of luxury fashion users in the UK say they are likely to use Vivienne Westwood again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their owners show loyalty to the brand.What's the buzz around Vivienne Westwood in the UK?In November 2023, about 6 percent of UK luxury fashion users had heard about Vivienne Westwood in the media, on social media, or in advertising over the past three months. Of the 74 percent who know the brand, that's 8 percent, meaning at the time of the survey there's little buzz around Vivienne Westwood in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在英国，Vivienne Westwood品牌的知名度究竟如何？针对奢侈品时尚用户群体，Vivienne Westwood在我国的品牌知名度高达74%。此次调查采用辅助品牌识别的概念，向受访者同时展示了品牌的标志和文字名称。Vivienne Westwood在英国的受欢迎程度如何？总计，18%的英国奢侈品时尚用户表示喜欢Vivienne Westwood。然而，实际上，在了解Vivienne Westwood的74%的英国受访者中，有24%的人表示喜爱该品牌。Vivienne Westwood在英国的使用份额是多少？总的来说，10%的英国奢侈品时尚用户使用Vivienne Westwood品牌。这意味着，在了解该品牌的74%的受访者中，有14%的人实际使用。Vivienne Westwood的消费者忠诚度如何？大约8%的英国奢侈品时尚用户表示他们可能会再次使用Vivienne Westwood，这一比例相对于品牌的使用份额10%来说，意味着80%的消费者表现出对品牌的忠诚。在英国，Vivienne Westwood的声量如何？截至2023年11月，大约6%的英国奢侈品时尚用户在过去三个月内在媒体、社交媒体或广告中听说过Vivienne Westwood。在了解该品牌的74%的受访者中，这一比例为8%，意味着在调查进行时，英国对Vivienne Westwood的关注度并不高。若您希望比较不同品牌，可通过选择调查项目进行深入分析，按总人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行细分，我们的消费者洞察品牌关键绩效指标调查将为您提供全面的支持。