Dataset - The Role of Transparency in Building Consumer Trust toward AI-Generated Social Media Advertising

This dataset consists of cleaned survey responses collected for the study titled “The Role of Transparency in Building Consumer Trust toward AI-Generated Social Media Advertising.” It includes variables related to AI disclosure transparency, perceived authenticity, content quality, misinformation risk, and consumer trust. The data were collected through an online questionnaire distributed to active social media users in Indonesia. All records have been anonymized, and no personally identifiable information is included. This dataset is provided to support research reproducibility and to facilitate further studies in information systems, AI-generated advertising, and consumer trust.