Rewarding Fitness Tracking – The Communication And Promotion Of Health Insurers' Bonus Programs And The Use Of Self-Tracking Data

The data set offers additional information for the study on "Rewarding Fitness Tracking – The Communication and Promotion of Health Insurers’ Bonus Programs and the Usage of Self-Monitored Data", to be submitted at HCII 2018. The data set includes the full lists of German and Australian Health Insurers investigated, including a link to their apps. This study aims at giving an overview on the current status quo of health insurances that investigate self-tracking opportunities and possible rewards for customers that share their fitness and health activities. We are interested in how insurers promote their health and well-being programs (intended program goals) and motivate customers to live healthier (incentives). We introduce research in progress while firstly focusing on the countries Germany and Australia. We discuss the current situation of health insurance clients’ data use, data security issues as well as long-term health benefits regarding those programs based on recent research on self-tracking activities. The research questions are: Which health insurers offer options for client to self-track health and fitness data? How do insurers communicate about the programs? How do those insurers communicate about data security?