Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017

This statistic shows the answers to a survey question on how often consumers in the Netherlands purchased either fashion, accessories, shoes or jewelry via the Internet in 2017. Approximately one third of the respondents indicated they used e-commerce to buy any of these products between one or three times in the last 12 months. 20 percent of the respondents indicated they never purchased fashion, accessories, shoes or jewelry online.Approximately 40 percent of the telecom retail sales were done online, making this the product segment with the largest share of e-commerce sales in the Netherlands in 2017. On the other hand, in the food and near-food category this percentage reached three percent.

本统计数据显示了2017年荷兰消费者通过互联网购买时尚、配饰、鞋类或珠宝的频率调查结果。大约三分之一受访者表示，在过去12个月内，他们通过电子商务购买上述产品次数为一至三次。20%的受访者表示他们从未在线购买过时尚、配饰、鞋类或珠宝。大约40%的电信零售销售额通过在线完成，这使得该产品类别成为2017年荷兰电子商务销售额占比最大的产品领域。另一方面，在食品及近食品类别中，这一比例达到了3%。