Share of companies outsourcing marketing in the UK 2024

During a 2024 survey carried out among more than 3,000 marketers in the United Kingdom, 46 percent of respondents stated the companies they worked for outsourced elements of marketing to third parties. The share stood at 50 percent for business-to-business (B2B) companies and 41 percent for business-to-consumer (B2C) companies.

在2024年进行的一项针对3000多名英国营销人员的调查中，46%的受访者表示，他们所服务的公司已将营销活动的部分外包给第三方。这一比例在面向企业（B2B）的公司中达到50%，而在面向消费者（B2C）的公司中为41%。