Trust in deepfake ads
收藏NIAID Data Ecosystem2026-05-02 收录
下载链接：
https://data.mendeley.com/datasets/bvh3dnyr39
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资源简介：
Sample: 268 respondents (demographics: e.g., age 18–65, balanced gender) recruited via [online questionnaire platform] using screening criteria for deepfake ad familiarity.
Design: Cross-sectional survey with validated scales (7-point Likert) measuring:
Independent variables: brand reputation, perceived reliability, usefulness, authenticity, preciseness, accuracy, originality, relevance, propensity to trust and humanness
Dependent variable: Trust in deepfake ads
Analysis: Structural equation modeling (SmartPLS 4.0) for path analysis, bootstrapping (5,000 resamples) to test significance.
创建时间：
2025-06-20
