SPEECH CULTURE AS AN INDICATOR OF AN INDIVIDUAL'S GENERAL CULTURE IN THE MODERN WORLD

This article examines speech culture as one of the most important indicators of an individual’s general culture in contemporary society. The paper analyzes the main components of speech culture, its role in shaping personality, and its impact on interpersonal and professional communication. Special attention is paid to the challenges of declining speech culture in the digital age, as well as possible ways to improve linguistic competence. The study highlights that a high level of speech culture contributes not only to effective communication but also to intellectual and social development.