Consumers who bought store brand or name brand groceries in Italy 2023

According to a 2023 survey conducted in Italy, 73 percent of respondents indicated that they purchased both private label and name brand products while grocery shopping. Only a small percentage, nine percent, stated that they exclusively bought either private labels or name brands.

根据2023年于意大利进行的一项调查，调查显示，在受访者中，有73%的人表示在购物时同时购买自有品牌和知名品牌产品。仅有少数比例，即9%，的受访者表示他们仅购买自有品牌或知名品牌产品。