The face of the party: Hyper-personalized politics and the personified party in the Greek digital sphere

Data gathered on the basis of multimodal quantitative content analysis in the profiles of five Greek politicians (Kyriakos Mitsotakis, Nikos Androulakis, Alexis Tsipras, Stefanos Kasselakis and Kyriakos Velopoulos) on Instagram and TikTok in order to figure out the rate of their personalized communication strategies.