AI-Based Personalization and Limited-Time Promotion in TikTok Live Shopping: A TAM-Extended Model of Impulse Buying Tendency and Purchase Decision

Name: AI-Based Personalization and Limited-Time Promotion in TikTok Live Shopping: A TAM-Extended Model of Impulse Buying Tendency and Purchase Decision
Creator: Zenodo
Published: 2026-08-08T17:03:27+08:00

Zenodo2026-08-08 更新2026-08-13 收录

数据链接：

https://zenodo.org/doi/10.5281/zenodo.21853259 数据链接链接失效反馈

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资源简介：

This dataset contains questionnaire responses used in the study “AI-Based Personalization and Limited-Time Promotion in TikTok Live Shopping: A TAM-Extended Model of Impulse Buying Tendency and Purchase Decision.” This version reflects the final data-quality screening and contains 186 valid respondents used in the final PLS-SEM analysis.

提供机构：

Zenodo

创建时间：

2026-08-08