Aligning marketing channel relationships at the base of the pyramid: the importance of partner selection, power dynamics and collaboration

Qualitative approach was employed. Interview as a data collection method was used. Interview transcripts for a qualitative study trying to determine channel selection and management.

本研究采用了定性分析方法。通过访谈作为数据收集手段，旨在对渠道选择与管理进行定性研究，并整理访谈记录。