Social media x Indonesian society towards Paylater services

Social media in Indonesia plays an important role in shaping public perception and behavior towards Paylater services. Promotional platforms, testimonials, and educational content about Paylater are widely distributed, influencing user interest and decisions. A strong digital culture, coupled with easy access to information, has encouraged people to increasingly utilize Paylater for both consumer and productive needs, although this also poses risks such as impulsive spending and potential financial problems.