Impact of adjacency to news content on ad perception in the U.S. 2021

During a 2021 survey carried out in the United States, it was found that digital ads that appeared around news content were perceived as eight percent more relevant, six percent more valuable, and four percent more trustworthy than ads that appeared around non-news content.

在2021年于美国开展的一项调查中，研究发现，围绕新闻内容出现的数字广告被认为比围绕非新闻内容出现的广告更为相关，相关度高出八个百分点，价值高出六个百分点，可信度高出四个百分点。