eCommerce Benchmark KPIs: Media in Singapore

In 2023, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 72.7%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Media in Singapore also consist of an AOV of US$44.1, a discount rate of 8.1%, and a return rate of 3.8%.

于2023年，在新加坡的电子商务领域，除却10.6%的添加购物车比率、72.7%的购物车放弃率以及2.9%的转化率之外，媒体类别的关键绩效指标（KPI）还包括平均订单价值（AOV）为44.1美元、折扣率为8.1%以及退货率为3.8%。