Indian Journal of Marketing Impact Factor, Indexing, Ranking 2024

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

《印度市场营销杂志》自1968年起出版，乃为一本双盲同行评审的权威月度学术期刊。该刊致力于探讨如下主题：市场营销、广告、消费者行为、销售管理、广告与促销管理、市场营销策略、客户忠诚度、市场营销细分与目标市场、客户价值模型、商业信息系统（MIS）、商业法、沟通、直销、电子商务、全球商务、市场营销研究、市场营销理论与应用、办公管理/行政、零售业、销售/销售技巧、服务、在线品牌建设、信息技术（IT）的战略应用、多渠道营销、数字营销、社交媒体与社交网络、病毒式营销、移动营销、直接与互动B2B营销以及农业营销等。作为市场营销教育的持续载体，该刊吸引了来自印度及海外顶尖商学院、大学和学院的学者、学生及市场营销经理的关注。其宗旨在于传播知识，确保专业市场营销的良好实践。通过鼓励研究和思考，它致力于提升对市场营销理论、其框架、资源、结构、系统、流程和组织绩效的认知。该刊的重点在于与学者和实践管理者相关的学术研究和反思。