Ranking of cosmetics companies in Denmark 2024, by turnover

Normal, the largest Danish health and beauty retailer, made the highest revenue of companies in the cosmetics, perfume and hairdressing industry in Denmark. As of May 2024, it amounted to approximately 6.7 billion Danish kroner.  Cosmetic and personal care product market In general, the market share of cosmetic and personal care products for women has been higher in the past than of the share of products for men in Denmark. In 2022, the market share of women’s skin care products was 37 percent, while it amounted to two percent for men’s skin care products.  Leading skin care brands When focusing on the skin care market, Biotherm was clearly the leading brand for both men and women. In 2022, the French luxury skin care brand made a revenue of roughly 14.7 million Danish kroner in the segment for men and nearly 80 million Danish kroner in the segment for women.

丹麦最大的健康与美容零售商——Normal，在化妆品、香水及美发行业中，创造了丹麦公司中最高的营收。截至2024年5月，其营收额约为67亿丹麦克朗。就化妆品及个人护理产品市场而言，总体而言，丹麦女性护理产品市场份额在过去一直高于男性护理产品的市场份额。2022年，女性护肤产品的市场份额达到了37%，而男性护肤产品的市场份额仅为2%。在关注护肤市场时，Biotherm无疑成为了男女两性护肤市场的领先品牌。2022年，该法国奢华护肤品牌在男性护理产品领域的营收约为1470万丹麦克朗，在女性护理产品领域的营收则高达8000万丹麦克朗。