Quarterly smartphone market share worldwide by vendor 2009-2024

Samsung held the largest slice of the global smartphone market by shipments during the second quarter of 2024, followed by Apple. Xiaomi has taken a tight grip on the third position, accounting for a market share of almost 15 percent in the s econd quarter of 2024. Samsung and Apple smartphone salesSmartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly 226.5 million units globally in 2023. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than 232 million iPhones worldwide in 2023 - a number that made Apple leading smartphone vendor for the first time ever. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around 80.5 units. Huawei falls outside the leading five vendorsWhile Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2020, recording shipments of over 32 million smartphones in the fourth quarter of 2020. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

在2024年第二季度，三星凭借其出货量在全球智能手机市场中占据了最大的份额，紧随其后的是苹果公司。小米则牢牢占据了第三位，在2024年第二季度占据了近15%的市场份额。在过去的几年中，包括疫情和经济衰退在内的诸多事件对智能手机供应商造成了冲击。然而，从最近的出货量增长来看，它们似乎都在逐渐恢复。例如，主要基于Galaxy系列的主线产品，三星在2023年的全球智能手机出货量总计接近2.265亿部。紧随三星之后，苹果公司是全球主要的智能手机制造商，该公司在2023年全球范围内出货了超过2.32亿部iPhone，这一数字使得苹果公司首次成为全球领先的智能手机供应商。苹果的销售业绩往往呈现出很强的周期性，每年第四季度达到峰值，正如2023年第四季度，当时它们在全球出货量方面以约80.5亿部的成绩占据了首位。华为则未进入前五名供应商行列。尽管苹果和三星通常是争夺首位的两家主要公司，华为在近年来一直提供了强有力的挑战。特别是，这家中国公司在2011年至2020年间成功攀登了智能手机市场的阶梯，在2020年第四季度实现了超过3200万部智能手机的出货量。然而，来自小米等竞争对手的强劲表现以及美国贸易禁令的影响使得华为已跌出智能手机出货量前五名供应商的行列。