THE PROBLEM OF ENSURING HUMAN RIGHTS IN THE CONTEXT OF TRANSFORMATION TO A DIGITAL SOCIETY

The rapid shift toward a digital society has significantly transformed the way individuals interact, communicate, and access information. While digitalization creates new opportunities for economic growth, education, and social participation, it also introduces complex challenges related to the protection and realization of human rights. This study explores the key issues surrounding the safeguarding of human rights in the context of digital transformation, focusing on privacy, data protection, freedom of expression, and digital inequality. The research analyzes how emerging technologies, including artificial intelligence and big data, influence the balance between security and individual freedoms. Furthermore, it highlights the risks of surveillance, cyber threats, and unequal access to digital resources, which may lead to new forms of discrimination and exclusion. The paper emphasizes the necessity of developing effective legal frameworks, ethical standards, and international cooperation mechanisms to ensure that digital progress does not undermine fundamental human rights. The findings suggest that a human-centered approach to digital development is essential for creating an inclusive and rights-respecting digital society.