McCann Youth Study 1976 (10 to 19 Year-Olds)

Self-image, consumer habits and personal as well as political attitudes
of German young people.

Topics: knowledge of selected members of the government and the
composition of the Federal Parliament; perceived effect of politics on
personal life; most important tasks of the FRG; attitude to radicals;
attitude to the Federal German Armed Forces; membership in a political
party or intent to join; party preference; self-image and stereotype
concept of girls and boys; satisfaction with current age; intent to get
married and desired number of children; generation conflicts and
relationship with parents; perceived restrictions from parents;
personal ideas of educational goals; future plans and assumed point in
time of their realization; preferred form of organizing leisure time;
sport activities; preferred pieces of music; television habits and
radio use; detailed determination of use of foods, semi-luxury foods,
tobacco and alcohol and cosmetics; smoking habits; preferred brand of
car; image of the car; possession of drivers license; personal
possession of durable consumer goods; vacation trip in the past year;
destinations and vacation partner; means of transport used on the trip;
detailed determination of absolute sums and sources of available
income; detailed recording of use of money for rent, livelihood and
transportation costs; savings habits; existence and degree of intimacy
of personal partnership relation; attitude of parents to partner;
knowledge of means of contraception and methods; telling a joke heard
from friends.

Scales: attitude to advertising, money, work or school, teachers or
superiors, parents and communism; understanding of the role of man and
woman; old-young differences.

Demography: age; sex; marital status; number of siblings; position in
sibling sequence; religious denomination; religiousness; frequency of
church attendance; school education; employment; household income;
possession of durable economic goods; household size; household
composition; characteristics of head of household; residential status;
party preference (Sunday question); memberships; school attendance.

Interviewer rating: form of address between interviewer and respondent
(Du or Sie); presence of parents during interview.

Also encoded were: identification of interviewer; age of interviewer;
sex of interviewer; city code.